Cutting-edge web experiences in no time
Aesthetic, lightning fast, secure and easy-to-maintain websites developed faster than ever. Boost your online presence in the digital age.
About us
We are a web design and development studio that leverages modern technologies in the design process. Achromatic is a perfect balance between design and technological advancement.
Recent work
Our process
Discovery
Discovery
The first stage helps us deeply understand your project through skilled, collaborative calls and meetings. We gather all relevant information about your business, analyze target audience, define product form, set measurable goals, think about key features and specific functionalities. At the end of this stage, we produce a creative brief and then make an offer with suggested project timeline.
Strategy
Strategy
The second phase is divided into two main parts: brand strategy (if needed) and website strategy. We do a design review of client's assets. We need to understand the current brand goals and problems. The outcome of this step is a brand report that will be used in the design phase to create all the necessary brand assets (ex. Logotype, icons, business card etc.)
Next, it is crucial to know what the desired look and feel of the site is. We define the website aesthetic direction based on the client’s inspiration and vision. Using this information, we create a mood board and request feedback. Then, we decide what content should go on the website through (workshop) collaboration and discussing it with clients. That leads to information architecture – how to structure the content, what the hierarchy of the pages is and how users will interact with them.
Copywriting
Copywriting
High impact copywriting backed by SEO analysis. This phase can be parallel with design phase. We can help you to write all the website copy based on your existing materials, our SEO analysis, market analysis and your closest competitors. The careful selection of keywords will support your positioning and will be consistent with the style and strategy of your brand. We will also perform the necessary text editing and adapt already existing materials.
Design
Design
The fourth phase is all about design - both brand and website. We design all brand assets requested from the client and prepare brand guidelines.
Creating wireframes helps plan content structure on each page of the website. After gathering feedback and fixes we start designing (applying colors, fonts, illustrations, etc.). Then we discuss the output, revise and after agreeing on the design direction we apply it on every page.
Development
Development
After design we proceed to the development phase. Webflow is our go-to tool to speed up the entire process (learn more about Webflow in dedicated section or on our website). We implement custom animations, do on-page SEO, page optimization. Then, we ask for feedback, doing revisions. We also run Editor and CMS training for the client if needed. The last step is preparing to launch the website (Search Console set up, adding sitemap, forms verification and sending the page to Google) Now, we are ready to conquer the digital world!
Maintenance
Maintenance
A successful launch is just the beginning of the long journey of every website. We are ready to take care of your site: perform periodic audits, update content, add new pages, integrate custom tools, or debug on-the-fly.